Cardi B’s hit Bodak Yellow not only topped the charts but also led to a 217% spike in online searches for Christian Louboutin shoes, generating $4.5 million in media value.

Jay-Z’s ‘Tom Ford’ track resulted in a 155% surge in Google searches for the designer, demonstrating the immense power of music mentions to increase in brand visibility.

Nicki Minaj’s song; ‘Chun Li’ led to a 3-4x increase in traffic for Fendi print wear, showcasing how impactful a well-placed brand mention can be.